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ESSEC-Mannheim EMBA module
On December 3, 2005 Laszlo Zsolnai has taught a business
ethics module in the prestigious French-German ESSEC-Mannheim
Executive MBA Program in Budapest. Zsolnai was lecturing
on “The moral Economic Man” and “The Cost and Benefit
of Socially Responsible Business” and presented the “International
Business Ethics” video produced by the Business Ethics
Center.
Teaching in Bodo
On October 11, 2005 Laszlo Zsolnai and Knut Johannessen
Ims were co-teaching in the ecological economics course
of the Bodo Graduate School of Business in Bodo, Norway.
Zsolnai and Ims presented the interrelated ideas of
Deep Ecology and Buddhist Economics for the students.
Business Ethics course at the ISC
In September 2005 Zsolt Boda started to teach an English-speaking
Business Ethics course at the International Studies
Center of the Corvinus University of Budapest. Students
were coming from twelve different European countries.
The course gives a general introduction into the theoretical
concepts as well as the practice oriented tools of business
ethics. The main topics are: basic ethics concepts,
the stakeholder theory of the firm, the notion of CSR,
the ethical institutions of organizations and the ethics
of globalization. The book edited by Laszlo Zsolnai
"Ethics in the Economy: Handbook of Business
Ethics" (Peter Lang Publishers, Oxford, 2002)
serves as reader for the course.
Business Ethics Seminar in Milan
Another CEMS Blocked Seminar entitled “Corporate Social
Responsibility and Sustainability: New Perspectives on
Business Management” was organized in September 5-10,
2005 at Bocconi University in Milan, Italy. Faculty included
Knut Johannessen Ims, (Norwegian School of Economics &
Business Administration, Bergen), Eleanor O’Higgins (University
College Dublin), Antonio Tencati (Bocconi University Milan),
Steen Vallentin (Copenhagen Business School) and Laszlo
Zsolnai (Corvinus University of Budapesti). Zsolnai presented
the video “The Paradox of Business Ethics” produced by
the Business Ethics Center and was lecturing on ethical
business models in which managers consider the interests
of the natural environment, society at large and future
generations.
Business Ethics Seminar in Helsinki
In August 29 - September 2, 2005 the Business Ethics Blocked
Seminar of the Community of European Management Schools
(CEMS) was organized at the Helsinki School of Economics
in Helsinki, Finland. Faculty included Laszlo Zsolnai
(Chairman of the CEMS Business Ethics Interfaculty Group),
Aloy Soppe (Erasmus University Rotterdam), Tomasz Dolegowski
(Warsaw School of Economics), Marja-Liisa Kakkuri-Knuuttila
and Kristina Rolin (Helsinki School of Economics) and
Sirpa Juutinen (PricewaterhouseCoopers). Zsolnai was lecturing
on “The moral Economic Man” and “The Cost and Benefit
of Socially Responsible Business”.
Teaching Business Ethics in the the Europe-University
of Viadria MBA Program
In March 2005 Laszlo Zsolnai has taught a „business ethics”
course in the MBA Program of the European University Viadrina
in Frankfurt (Oder), Germany.
Business Ethics Lectures and Seminars in Budapest
In September 2004 the Business Ethics Center began
teaching its Business Ethics graduate course at the
Corvinus University Budapest using a lectures-seminars
format. Lectures were given by Laszlo Zsolnai while
corresponding seminars were conducted by Zsolt Boda,
Laszlo Fekete, Maria Kostyal, Zsuzsanna Gyori and Peter
Kardos. In the Fall Semester of 2004, more than 400
students participated in the course.
The course introduces the standard concepts and models
of business ethics. Topics include the following: ethical
motives, profit versus morality, the stakeholder theory
of business, corporate social responsibility, ethical
decision making, ethical institutions of business, gender
issues in business, business & ecology, and the
ethics of capitalism. The course aims to develop the
competence of students for understanding ethical problems
and making ethical decisions in different business contexts.
Special emphasis is placed on economics and psychology
as two major bases in handling business ethics issues.
The grade for the course is determined by the following
scheme: written exam (60%) and class participation (40%).
Required reading is Laszlo Zsolnai’s Ecology, Economics,
and Ethics (Budapest, 2001 Helikon) in Hungarian.
“Business and Ecology” MBA Course in Vienna
In August 2004, Laszlo Zsolnai taught a „Business &
Ecology” course for the International MBA Program of
the University of Economics in Vienna, Austria. The
topics of the course were as follows: (1) Business and
the Natural Environment, (2) Environmental Ethics, (3)
The Stakeholder View of the Firm, (4) Corporate Social
Responsibility, (5) Ethical Decision Making, (6) „Natural
Capitalism” and (7) Sustainable Business. American,
Mexican and Scandinavian students participated in the
course.
On “Ethics in Business” in Oxford
On May 20, 2004, Laszlo Zsolnai presented lectures
for the „Oxford Strategic Leadership Programme” at Templeton
College, Oxford. His lectures on „Ethics in Business”
covered three topics; namely, „The Moral Economic Man”
(Which factors determine economic behavior?), „Ethics
in Competitive Environments” (How can ethical behavior
survive in highly competitive markets?) and „The Paradox
of Ethics” (Why is the opportunistic use of ethics counter-productive?).
Teaching Business Ethics at the European University
In March 2004 Laszlo Zsolnai taught a Business Ethics
course for the MBA Program of the European University
Viadrina in Frankfurt (Oder), in Germany. The Viadrina
MBA program targets managers specializing in business
in Central and Eastern Europe.
Ecological and Human Values in Business
The Business Ethics Center organized the „Ecological
and Human Values in Business” Blocked Seminar for the
International Masters Program of the Community of European
Management Schools (CEMS) from August 29 – September
4, 2004, in Monoszlo, near Lake Balaton, Hungary. Faculty
included Knut Ims (Norwegian School of Economics &
Business Administration, Bergen), Ove Jakobsen (Bodo
University), Nel Hofstra (Erasmus University Rotterdam),
Aloy Soppe (Erasmus University Rotterdam), Laszlo Zsolnai
(Business Ethics Center), and Zsolt Boda (Business Ethics
Center).
The seminar explored the ecological and human values
perspective for transforming business into a more ecological
and human form. Business is considered an existential
enterprise because its decisions and policies greatly
influence the fate and survival of nature, society and
future generations. Ecological and human values provide
limits for business within which business is legitimate
and productive. However, by transgressing ecological
and human values, business activities become destructive
and self-defeating.
The seminar presented new ways of doing business, ways
that respect ecological and human values as limiting
principles of business activities. Practicing business
within limits ensures the hope and promise of contributing
to the preservation and enrichment of the natural and
human world.
The following topics were covered in the seminar: Business
as Existential Enterprise; Buddhist Economics, Ecology
and Economics; The Governance of Global Commons; Sustainable
Entrepreneurship; Banking as if Nature Mattered; and
Personal Responsibility and Ethical Business. In addition
to the faculty presentations, group work and discussion,
invited speakers Matthew Hayes (Community Supported
Agriculture Project), S-P. Mahoney (Enterprise Ireland
Ltd.), and Géza Varga (Galgafarm) presented their experiences
about alternative business practices. Judit Vásárhelyi
(Independent Ecology Center) organized a visit to sustainability
projects in the region.
Twenty-five students participated in the seminar and
represented such CEMS member universities as the Helsinki
School of Economics, Economics University Prague, Université
catholique de Louvain, Bocconi University Milan, Albertus
Magnus Universitat zu Köln, Erasmus University Rotterdam,
HEC Paris, and the Budapest University of Economic Sciences.
The course also served as a presentation of a forthcoming
book edited by Laszlo Zsolnai and Knut Ims, Business
Within Limits: Deep Ecology and Buddhist Economics,
whose contributors were among the faculty.
Business Ethics Blocked Seminar in Helsinki
A CEMS Blocked Seminar in Business Ethics was conducted
at the Helsinki School of Economics in Finland on September
1-5, 2003. The course aimed at providing an introduction
to business ethics from a European perspective. Theories
of virtue ethics, applied ethics, and collective responsibility
were introduced to provide theoretical background for
contemporary issues in business ethics.
Classes included the following: “Ethics and Capable
Management” and “Aristotle’s Virtue Ethics and Its Relevance
to Business Ethics” by Marja-Liisa Kakkuri-Knuuttila,
Academy of Finland Research Fellow at Helsinki School
of Economics; “Business Ethics as Applied Ethics?” and
“Knowledge-Based Economy: A Challenge for Business Ethics”
by Kristina Rolin, Helsinki School of Economics; “Building
Ethical Institutions,” “Case in Advertising,” “Typology
of Organizational Ethics” and “Corporate Sustainability”
by Nel Hofstra and Luit Kloosterman, Erasmus University
Rotterdam; and “Business and Society: The Finnish Experience”
by Sirpa Juutinen, STAKES, Helsinki.
The Business Ethics Center was represented by Laszlo
Zsolnai and Zsolt Boda, who both taught classes on “The
Moral Economic Man,” “The Stakeholder Theory of the
Firm” and “Globalization and International Business
Ethics.”
Ethics in Business and Economics
A graduate course entitled “Ethics in Business and
Economics” has been taught in English by Laszlo Zsolnai
and Zsolt Boda at the Budapest University of Economic
Sciences since the Spring of 2002. The course covered
the main concepts of the field at the individual level
(the ethical problems of the Homo Oeconomicus model),
the organizational level (corporate ethics), the macro
level (theories of justice) and the international level
(the ethics of the multinationals).
Ethics, Ecology and the Limits of Business
The Business Ethics Inter-faculty Group of the Community
of European Management Schools (CEMS) held a one-week
seminar entitled “Ethics, Ecology and the Limits of
Business” on September 2-8, 2002 in Bergen, Norway.
The host of the seminar was Knut Ims of the Norwegian
School of Economics and Business Administration. Faculty
members included Laszlo Zsolnai and Zsolt Boda (Budapest
University of Economic Sciences, Hungary), Aloy Soppe
(Erasmus University Rotterdam, The Netherlands) and
Ove Jacobsen (Bodo Graduate School of Business, Norway).
Twenty students representing eight European countries
participated in the course. (Box: photo)
The main function of the seminar was to explore the
possibility of using the Deep Ecology perspective, developed
by Norwegian philosopher Arne Naess, and Buddhist Economics,
represented by British economist Fritz Schumacher, for
transforming business into a more ecological and human
form.
Topics of the seminar included the following: “Business
as Existential Enterprise,” which emphasized the existential
meaning and relevance of business decisions and policies;
“Sustainable Development and the Governance of Global
Commons,” which investigated the limits of the dominant
model of sustainable development, and global environmental
governance, where market forces and business incentives
are given predominance over other considerations; and
“Ethical Banking,” which concentrated on current ethical
approaches to banking such as sustainable banking, Islamic
banking and credit unions.
Philosophy of the Internet
In Spring 2001, László Fekete taught a course entitled
"A Philosophy of the Internet: Seminar in Theories
of Knowledge, Communication, and Culture" at the
International Studies Center of Budapest University
of Economic Sciences.
The course demonstrated that the Internet transforms
the traditional forms and norms of communication and
its public and private spaces, thereby rewriting the
textuality of our culture and our language, reconstructing
social knowledge, and finally, making social, political,
and economic impacts on contemporary (postmodern, postindustrial,
information, or risk) society.
Classes included the following: 1. The poles of communication;
2. Text, hypertext and hypermedia; 3. Internet and the
problems of the Artificial Intelligence; 4. Virtual
reality; and 5. Politics, knowledge, and communicative
actions in postmodern society.
Ethical Company Research Seminar
In Spring 2001, Laszlo Zsolnai conducted a research
seminar for graduate students entitled "The Ethical
Company." The course aimed at exploring the different
elements and systems, which make the ethical company
possible. The central concept was the "ethical
mind" of the corporation as a complex, self-regulating
mechanism by which the corporation retrains itself and
its members to move away from unethical behavior and
motivates itself to generate ethical actions.
Classes included the following: (1) Moral Disengagement
Mechanisms of Corporations, (2) Mission, Values, and
Corporate Identity, (3) Decision Making Systems, (4)
Interaction with the Stakeholders, (5) Brand Development
Strategies, (6) Social and Ethical Accounting, Auditing,
and Reporting, (7) Ethical Institutions and Corporate
Governance, (8) Philanthropy and Social Venture, and
(9) Spirituality in Management.
S-P. Mahoney from Irish Enterprise Ltd. and Joanna
Messing from NESst were guest speakers in the classes
"Brand Development Strategies" and "Philanthropy
and Social Venture." Students produced papers on
the ethical profile of selected companies such as 3M,
Groupe Danone, IKEA, Nokia, Ericsson, BP, Shell, Peugeot,
Levis' Straus, Siemens AG, Ford - Werke AT, Co-operative
Bank, Novo Nordisk, The Ecology Building Society, Swissair,
Triodos Bank, Dow Jones Sustainability Group, Motorola,
Volvo Group, and The Calvert Group.
CEMS Business Ethics course in the Cote d’Azur
Under the direction of Laszlo Zsolnai, the Business
Ethics Interfaculty Group of the Community of European
Management Schools (CEMS) organized a business ethics
course that served as a component of the CEMS Master’s
Program. The course was taught on September 9-16, 2001
in Grasse, near Nice, in France. Topics included the
moral aspects of economic behavior, business and society,
the stakeholder corporation, finance and ethics, personal
responsibility in business, corruption, institutional
aspects of the market, ethical decision-making, business
and sustainability, and international ethics and globalization.
More than 30 students from CEMS member universities
participated in the course. Faculty members included
Hans De Geer (Stockholm), Eleanor O'Higgins (Dublin),
Aloy Soppe (Rotterdam), Knut Ims (Bergen), Yvon Pesqueux
(Paris), Lidmila Němcová (Prague), Tomasz Dolegowski
(Warsaw), Antonio Tencati (Milan), Zsolt Boda and Laszlo
Zsolnai (Budapest).
Business & Ecology Summer Course
Jointly with the faculty of the Oxford Centre for the
Environment, Ethics and Society of the Mansfield College,
University of Oxford, the Business Ethics Center conducted
a two-week summer course entitled "Business &
Ecology" at the Central European University on
July 10-21, 2000. A total of 29 young academics from
20 countries participated in the course.
The course emphasized the fact that without the involvement
of explicit ethical considerations, the natural environment
cannot be preserved. Business ethics and environmental
ethics supply a rich variety of principles that should
be integrated into corporate, environmental and social
policy. In Central and Eastern European countries, environmental
sustainability is a necessary but not a sufficient goal
by itself. The ecosystems of the world call for ecological
restoration, not simple preservation. The course explored
some opportunities in this direction.
The course consisted of the following modules: "Economics
of Sustainability" by James Robertson, Oxford Centre
for the Environment, Ethics, and Society, Mansfield
College, Oxford, UK; "Sustainable Production and
Consumption" by Neil Summerton, Oxford Centre for
the Environment, Ethics, and Society, Mansfield College,
Oxford, UK; "Business, Ecology and Society"
by László Zsolnai, Business Ethics Center, Budapest
University of Economic Sciences, Hungary; "Social,
Ethical, and Environmental Accountability" by Peter
Pruzan, Copenhagen Business School, Denmark; "Corporate
Environmentalism in an Evolutionary Perspective"
by Thjornborn Knudsen, Odense University, Denmark; "Developing
Competence in Environmental Management" by Judith
Marquand, Oxford Centre for the Environment, Ethics,
and Society, Mansfield College, Oxford, UK; and "Ecological
Restoration in Central and Eastern Europe" by János
Vargha, The Danube Circle, Budapest, Hungary.
Ethics of Capitalism Summer Course
In July 1998, the Business Ethics Center organized
another summer course at the Central European University
under the title “Ethics of Capitalism.” We had 28 participants
from 12 countries.
The program included the following lectures: “Ethics,
Economics, and the Capitalist Economy” by Peter Koslowski,
Hannover Institute for Philosophy, Germany; “The Idea
of Stakeholder Capitalism” by Edward E. Freeman, Darden
Business School, University of Virginia, USA; “The Market,
State, and Civil Society” by Stefano Zamagni, University
of Bologna, Italy; “Moral Aspects of Economic Transition”
by Wojcieh W. Gasparski, Institute of Philosophy and
Sociology, Polish Academy of Sciences, Warsaw, Poland;
“Failures of Radical Liberalism” by Lubomir Mlcoch,
Faculty of Social Sciences, Charles University, Prague,
Czech Republic; and “Responsibility and Profit Making”
by Laszlo Zsolnai, Budapest University of Economic Sciences.
A professional 30-minute video has been produced about
the course entitled “The Future of Capitalism.”
Economics & Environmental Ethics Summer
Course
In July 1997, the Business Ethics Center organized
a two-week summer course at the Central European University
under the title "Economics & Environmental
Ethics." Thirty young scholars from 13 countries
participated in the course.
The program included the following lectures: “Ecology
and Economics: The Co-evolutionary Paradigm” by John
Gowdy, Rensselaer University Institute, New York; “Eco-philosophy
and Ecological Ethics” by Henryk Skolimovski, Technical
University of Lodz, Poland; “The Legacy of E. F. Schumacher”
by Laszlo Zsolnai, Budapest University of Economic Sciences;
“Efficiency and Sufficiency: Perspectives for a De-materialized
Society” by Wolfgang Sachs, Wuppertal Institute, Germany;
“Ethics in Organic Agriculture” by Zoltan Szőcs, Central
European University; “Economics, Ethics and Living Systems”
by Laszlo Zsolnai, Budapest University of Economic Sciences,
Hungary; “Environmental Anthropology” by Imre Lazar,
Semmelweis Medical School, Budapest; “The Common Heritage
of Mankind and the Status of Future Generations” by
Boldizsár Nagy, Eötvös University Law School, Budapest;
and “Political Democracy and Environmentalism” by András
Lányi, Eötvös Lóránd University, Human Ecology Program.
Ethics of International Business
A graduate course called „Law and Ethics of the International
Economy” has been developed and taught jointly since
1997 by Erzsébet Kaponyi (Department of International
Relations) and Zsolt Boda at the Budapest University
of Economic Sciences. The classes on ethics deal with
the following topics: concepts of international ethics,
justice and the global commons, the fair trade problematic,
and the ethics of the multinational company.
Ecological Economics
Laszlo Zsolnai taught ecological economics courses
in the Human Ecology Program of the Eötvös Lóránd University
in Budapest. The main topics of these courses were as
follows: nature versus the economy; interactions among
humans, organizations, and ecosystems; selfish organizations;
the question of scale; responsible decision-making;
the GDP and its alternatives; and the problems of ecological
sustainability.
Ethics in the Economy
Laszlo Zsolnai developed and continues to teach an
"Ethics in the Economy" course for graduate
students in business administration. The course includes
the following topics: deontology versus consequentialism,
ethical motives (self-interest, altruism, and cooperation),
the "tit for tat" strategy, Homo Oeconomicus
versus Homo Sociologicus, utility and morality as co-determining
factors of economic behavior, the ultimatum bargaining
game, the stakeholder conception, paradigms of corporate
social responsibility, ethical institutions of business,
negative freedom versus positive freedom, fairness and
justice in economic relations, theories of environmental
ethics, the feminist ethics perspective, and the "ethical
fabric" of the Hungarian economy. The course was
reported in the Wall Street Journal Europe in 1995.
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