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December 22nd, 2008 | Natalie Zmuda | Advertising Age
Marketers Can Get on the Menu at JetBlue's Terminal Five
JetBlue’s Terminal Five at New York’s JFK has already garnered plenty of attention, and now it’s looking to let advertisers in on the action.
Continue Reading...December 21st, 2008 | Helen Gao | San Diego Union-Tribune
Cities Look to Partners for Help
The city has offered the program since 1999, and it has generated more than $16 million in cash, services and goods. It will become even more critical as the city’s $54 million budget deficit looms for next year.
Continue Reading...December 21st, 2008 | Theresa Howard | USA Today
Microsoft Wants You to Throw a Party for its Xbox
On a recent Saturday, about 1,000 women across the country moonlighted as marketers for Microsoft’s newest Xbox services.
Continue Reading...December 21st, 2008 | Stephanie Clifford | The New York Times
Montel’s Back, and Does He Have a Deal for You
This was not a television show. It was an infomercial, “Living Well With Montel,” and Mr. Williams is being paid depending on how well the products sell.
Continue Reading...December 18th, 2008 | Andrew Hampp | Advertising Age
In Store on TBS Sitcom: Hellmann's Mayo, Vaseline
The common thread for all these real-life products is Unilever, the package-goods company that has partnered with Turner Entertainment’s sales and marketing group through the years on a series of commercial-busting branded-entertainment projects, including “10 Items” integrations and short-form series such as 2006’s “Love Bites” for Sunsilk hair products.
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