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CSR Communication

„Annual CSR Outlook 2015, 26.03.2015, Warszawa”
„Annual CSR Outlook 2015, 26.03.2015, Warszawa”
2016
Centrum Zarządzania Światem
Warszawa
Stefana Okrzei 26
03-710 Warszawa

About the training

  • You are involved in communication in the organisation. Do you want to learn more about this topic of CSR?
  • Do you want to broaden your knowledge and get to know new trends?
  • Do you need practical tools and hints?
  • Are you looking for interesting forms of communication?
  • Do you want to get to know how others communicate? Are you looking for inspiration?

If your answer to two questions was “yes”, we invite you to join us for our training. We dedicate it to individuals who want to learn CSR and PR activities, and their mutual connections, and also to those who are looking for inspiration and want to get to know interesting examples in this respect.

If your position is related to PR and communication, we also suggest considering the “CSR in a Nutshell” training course.

We prepared bonuses for you in the form of:

  • CSRinfo Certificate,
  • A free of charge hour of individual consultation,
  • Publications on CSR in the electronic and paper forms.

PROGRAM

Our original program consists of four thematic blocks.

1. PR versus CSR

  • CSR versus PR? Activities versus their communication.
  • Who deals with CSR communication?
  • How does communication within the CSR management structure look like?
  • What mistakes do companies make?

2. Communication and Stakeholder Engagement

  • How to effectively communicate with stakeholders?
  • What does dialogue with stakeholders consist in?
  • What forms of communication with stakeholders can I use?
  • Recommendations of standards in respect of communication (ISO26000).

3. CRM and Social Campaigns

  • What does cause related marketing consist in?
  • What are the examples of activities of cause related marketing?
  • What is worth paying attention to while designing a social campaign?
  • How to cooperate with social partners?

4. Communication through the Mass Media

  • How does communication through paid media look like?
  • How to conduct communication through owned media?
  • How to communicate through earned media?

Our training methods:

  • combine presentations with workshop work,
  • demonstrate concrete examples from the Polish and foreign markets,
  • training courses are run by practitioners dealing with CSR consulting on a daily basis.

Opinions

“Relating the subject to Polish trends”.

*Source: post-training questionnaires.

“Acquiring practical knowledge useful in daily work”.

*Source: post-training questionnaires.

“A great link between the theory, and exercises!”.

*Source: post-training questionnaires.

“Competent chairwomen with great knowledge of CSR, communication and reporting”.

*Source: post-training questionnaires.

“In an interesting, accessible manner, with examples”.

*Source: post-training questionnaires.

“A small group, interesting examples”.; “a high substantive level”.

*Source: post-training questionnaires.

“Concrete knowledge transferred in a friendly manner”.

*Source: post-training questionnaires.

Enrol for the training

Fill in the form, we will contact you to confirm pre-registration.

Dane zamawiającego


















Participant’s Details







  1. Sending the Registration Form is a legally binding obligation to participate in the training course on the terms and conditions specified therein. A VAT invoice will be issued based on it.
  2. We accept resignation from the training course sent in writing to the following e-mail address szkolenia@csrinfo.org. In the case of cancellation of the training course within a period shorter than 7 days, the fee is not reimbursed.
  3. The price of the training course is inclusive of: 1 training day, materials, coffee breaks and lunch.
  4. The price of the training course is exclusive of the costs of accommodation and the participant’s travel expenses.
  5. The organizer of the training reserves the right to change the date of the training course in the case of registration of an  insufficient number of participants to start the training.

Contact

  • Do you have any questions about the program?
  • Do you not know which training course to choose?
  • Do you want the training course to be in your company?
  • Do you want the training course to be carried out in your city?
  • Do you want register for the training course?

WRITE TO US: szkolenia@csrinfo.org

CALL US: 608 664 812

We will be delighted to answer your questions.