Citizen Projects around the world

In conjunction with the celebration of its centenary, L’Oréal announced the roll-out of 100 citizen projects designed to assist and support the most vulnerable communities on a local level through concrete initiatives. Each project, initiated and supported by the group’s affiliates around the world, reflects the group’s long-term approach to Corporate Social Responsibility.

The 100 projects are based on the three central axes of the group’s corporate philanthropy activities: education, encouraging self-esteem, and the promotion of scientific research.
Adapted to the different contexts of local cultures, the goals of the projects are to:

- Help underprivileged children and youth in gaining access to education, particularly in rural regions: E.g. in Brazil, L’Oréal is supporting the creation of a school that will train underprivileged youth in preparation for careers in the beauty industry.

- Support ailing or special needs individuals: E.g. in Singapore, the “Touching Colours” project aims to help 100 visually-impaired individuals to develop independence in their daily lives by teaching them about personal beauty habits and techniques

- Assist underprivileged or vulnerable populations: E.g. in Portugal, the project “Project Geracao – Generation Project” aims to encourage the professional placement of under-educated youth in underprivileged neighbourhoods.

- Promote science: E.g. in Indonesia, L’Oréal is organising and supporting scientific “discovery” programmes in 10 underprivileged junior high schools.

More information at stronie L'Oreal

Source: CSRinfo