[03.09.2008] eBay  unveiled a new ecommerce marketplace called WorldofGood.com by eBay, which offers products that have a positive impact on people and the planet, empowering consumers to align their social values with their shopping.

Whether consumers are looking to purchase products made from recycled or natural materials, buy organic or support artisan women in developing nations, WorldofGood.com enables doing a socially responsible shopping.

WorldofGood.com is a one-stop-shop where the products, producers and sellers are verified by various third parties called Trust Providers – like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans – to meet a core set of ethical and environmental standards.

People Positive(TM) and Eco Positive(TM) items offered on WorldofGood.com span 15 categories such as home and garden, art, jewelry, clothing and even food items. For example, socially responsible shoppers can purchase fair trade coffee, accessories and home décor items made from recycled materials, organic clothing and animal-friendly beauty products on the site.

WorldofGood.com is the result of a collaboration between eBay, the world's largest online marketplace, and World of Good, Inc., a purpose-driven start-up dedicated to building ethical consumer experiences, by bringing its deep knowledge of the global ethical supply chain to mainstream retail partners.

The WorldofGood.com marketplace features a vibrant online community that convenes people, products, ideas and organizations all in one place. This facilitates an ongoing dialogue between consumers, producers, sellers and Trust Providers about ethical shopping through relevant blog posts, articles, discussion boards and Q&A forums.

More information WorldofGood.ebay.com

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