[03.07.2008] Greenbiz reported that TerraCycle in partnership with Kraft Foods will "upcycle" used wrappers from cookies, energy bars and drink pouches into purses, backpacks and umbrellas.

This new cooperation will divert waste from landfills and provide a major coup for upstart TerraCycle.

TerraCycle CEO Tom Szaky estimates upcycled projects will comprise as much as 30 percent of its 2008 projected revenue of $8 million, the Wall Street Journal Reported. The company predicts that percentage -- and total revenue -- to nearly double in 2009. 

Kraft  Foods will fund the collection of the packaging waste through TerraCycle's brigades, which will donate between 2 cents and 5 cents per wrapper or drink pouch to participating schools and nonprofits.

More information about the programme at TerraCycle's website.

TerraCycle uses innovative ideas to change waste into something useful. Last time it used recycled bottles as containers for plant food, which TerraCycle made from worm waste.

Source: Greenbiz.com 

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